
Shelter 2.0
Shelter 2.0 is the proposed retail revival of the charity ‘Shelter’ as a clothing specific superstore, integrated into the already established ‘style mile;’ one square mile of fashion retail in the heart of Glasgow.
As well as operating as a store, Shelter 2.0 will offer an array of additional services in exchanging, alteration, styling and cleaning garments, which have been introduced in order to tackle problems with organisation, donation, cleanliness and selection that were highlighted in market research.
In addition, Shelter 2.0 will include an underground events and runway space that will cement Shelter 2.0 as the fashion hotspot of Glasgow.

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Duncan of Jordanstone College of Art and Design
University of Dundee
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